There aren’t many things you can purchase these days for only $2. You can’t even buy a gallon of gas for $2. One thing you can buy with $2, though, is an NFL ticket. Well, at least on Sunday you could.
In a match-up between the Buffalo Bills and the Indianapolis Colts, Vivid Seats was selling tickets for as low as $2. Even the really good seats near the 50-yard line were going for $29. Granted, there was a snow storm that day in Buffalo, but that game wasn’t the only one selling tickets for extremely low prices. Tickets for the Green Bay Packers and Carolina Panthers game were going for as low as $7.
In contrast, New York Upstate reported that in the same area as the Bills game, a college hockey team had tickets for $28. Ouch. That hurts.
It should be noted that not all teams are suffering from those extremely low ticket sales, but overall, ticket prices aren’t what they used to be.
When Colin Kaepernick started his protests by kneeling during the National Anthem, he probably never expected the negative impact that his decision would have on the NFL. The NFL never really learned its lesson, though. In fact, earlier this year, players doubled down on their protests and continued kneeling despite pressure from fans to stop. Fans responded in force by turning the TV off, and they also stopped going to the games.
NFL Commissioner Roger Goodell needs to learn the basic economic principle of supply and demand. Provide a product that people actually want to see, then your prices will skyrocket due to demand. Tick your fan base off, and ticket sales will plummet due to the lack of demand.
You know things are bad for the NFL when tickets for the game are cheaper than a hot dog and drink at the stadium.
Goodell doesn’t have the backbone to deal with the protesters, though. In fact, it was even suggested by some owners that players should just stay in the locker room during the National Anthem next year.
Yeah, that’s a great idea. Instead of dealing with the problem, let’s just try and hide the players.
It takes leadership to run the NFL, Mr. Goodell. Leadership requires that you make the right decision even when it’s unpopular. It’s time to deal with these protesters once and for all. Require them to stand for the anthem and watch those ticket prices jump back up to normal levels. If not, I’ll send you a bottle of ibuprofen (which is something else you can’t buy for $2). You can expect more economic headaches in the future.