If this doesn’t get you supporting Papa John’s, we’re not sure what will. Besides the cheesy goodness and delectable toppings, this company is sick of the NFL protests. Just one more reason to love them.
Papa John’s founder, John Schnatter, said that the anthem controversy is hurting his business.
Papa John’s International Inc. founder John Schnatter is going after NFL Commissioner Roger Goodell, saying weak handling of the league’s national-anthem controversy has hammered sales of his pizza.
“The NFL has hurt us by not resolving the current debacle to the players’ and owners’ satisfaction,” Schnatter, who serves as the pizza chain’s chairman and chief executive officer, said on a conference call. “NFL leadership has hurt Papa John’s shareholders.”
Papa Johns has been the official pizza sponsor of the NFL since 2010. Schnatter says that the decline in sales is due to the close relationship that the restaurant has with the NFL, and cites ‘negative customer sentiment’ to that relationship. He is, therefore, laying blame for the loss in Papa Johns revenue right at the top of the NFL — Roger Goodell.
“Leadership starts at the top, and this is an example of poor leadership,” Schnatter said.
It’s hard to quantify the connection between the NFL and pizza sales, but Papa John’s did post disappointing results in the latest quarter. Its shares fell as much as 13 percent on Wednesday — the most in two years — after same-store sales missed analysts’ estimates. The Louisville, Kentucky-based company also trimmed its revenue and profit forecasts for the year.
Schnatter has appeared frequently in advertisements during NFL games, including alongside star quarterback Peyton Manning, a franchisee of the chain’s restaurants in Colorado. Back in 2014, when Papa John’s posted a nearly 10 percent gain in North American same-store sales, the company credited its close relationship with the NFL and Manning for driving its business in the U.S.
Schnatter says that once the issue is resolved, he’s hopeful for the future.
“This should have been nipped in the bud a year and a half ago,” Schnatter said on the call. “Like many sponsors, we’re in touch with the NFL. Once the issue is resolved, we’re optimistic the NFL’s best years are ahead.”
FYI, Schnatter also donated to Donald Trump’s campaign for President, and he has railed against government regulations.
Is the boycott hitting the NFL sponsors, too?
Should he be blaming the NFL for his revenue loss, or is there some other reason?
Or do you love it that he’s sticking it to Goodell’s poor leadership?